Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. Super Bowl 2022 ad: Doritos and Cheetos | NBC Sports Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. Top 10 Super Bowl Commercials That Generated the Most Buzz Online But maybe it doesnt need to. Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. Thank you, rich-and-famous people, for your service. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. Time to make more spacefor all of us. (Wait, wut?) Disney+ Has the GOATs of Movies Literally in 2022 Super Bowl Ad Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. Chelsea Ritschel. The 2022 Super Bowl will air Sunday, Feb . (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Best and worst Super Bowl 2022 commercials | Ad Age And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. But neither performer is actually shown, despite the fact that they presumably dont come cheap. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Football! answers granny. But fans of Dr. Five Super Bowl commercials making the most buzz | The Hill For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. Do we regularly drink beer we dont enjoy? Frito Lay Super Bowl 2022 TV Spot, 'Push It' Song by Salt-N-Pepa Use it. Who is this new device? queries the virtual assistant. Cheetos & Doritos Flamin' Hot "Push It" Super Bowl 2022 Commercial What happened? asks mom. 2022 NBC Universal . Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Paige Spiranac Joins Inside Edition for Super Bowl LVII The top 10 Super Bowl commercials that have already generated the most buzz online this year. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. A pack of joyriding Joneses … and one Jonas. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. New fun. (Oy vey.). Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Virtual miniature NFL legends come to life in this commercial by the league. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. It just makes me . Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Doritos Dogs - Super Bowl 2016 Commercial. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Heres a roundup of some of the most notable commercials. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Live and Upcoming Full Event Replays . The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) So what we actually have here is an anti-hype ad thats pure hype. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). 2022 Super Bowl Commercials guide - DAILY COMMERCIALS OK, seriously, what the heck is going on in this Intuit TurboTax ad? It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. Lace up your Skechers, were going On the Road again! Reddit's 5-Second Ad Was an Unlikely Super Bowl Winner Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. Doritos & Cheetos Super Bowl Commercial 2022: Huge Stars Are Voicing Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. We just wish this ad was. Chevrolet. Simon Dumencois an Ad Age editor-at-large. But it also drives home that message with subtle parodies of famed Big Game commercials. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Arnold Schwarzenegger. The 60-second spot features. What is this mystical force that can change the planet? Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Super Bowl 2022: The most notable commercials - NBC News More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. The tongue twister is narrated by none other than rapper Andr 3000. Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. Maybe it had Willie Nelson on retainer and had to find a use for him.