Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Someone posted an Outside magazine article above that details it. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. Bike shops could benefit from more riders on more bikes. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Does a rising tide lift all boats? I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). (The Walmart connection can be found only on the sites copyright line.) Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. Doesn't really looks like a revolution to me yet. Needs another $ 1,000 price drop still. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Two many folks here getting a bit specific. Viathon Bikes Drop Prices & Become Available Through Walmart Read more. Now on to the final word on this carbon fiber crushed rock roller. At least i know enough to tip my waitress. Our Fezzari Bicycle experts are here to help you find the perfect bike. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. what happened to viathon bikes - bngrz-studio.com They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Viathon Mountain Bikes - Compare, Specs, Info, Reviews - Mountain Bike Except none of that happened. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Read Review. And just like any other reality, outsiders ignore ours at their peril. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. Not everybody has great trail access, but almost everybody has access to dirt roads.. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Of course they will be. Of course, you can always install a nice, compliant carbon post. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. what happened to viathon bikes. Well, so much for that. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Walmart is long known as the home of low cost bic. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. Good, we need more of this competition. A torque wrench is included to help the customer tighten screws appropriately. Very glad for your fair judgement and perspective. That said, the lineup doesn't make sense. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Point being it comes with a lot more and substantially more development. Bike MSRP vs. what people actually pay is a whole nother conversation. It does all those things a really good racing bike should do. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. its true, For everyone else. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Wed like to see fork mounts for extra water bottles, for instance. I'm cheering for you walmart!!! Damn. Bikes cost more than motos, makes no sense at all. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. Fezzari Bicycles - Mountain Bikes, Road Bikes, EMTB The difference is being wholly owned by US hypermarket chain Walmart. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. best army base in germany is dr abraham wagner married is dr abraham wagner married And does it matter, because the nut is now unusable? Quan was with Cervelo from 2004 to 2008. Should brick-and-mortar or other online retailers worry? Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail I just pay the numbers. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. At least they dont come with pegs. Hey Waltins: quit coming to aspen and stay in facking arkansas. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Could always ride it and return it! He wants to grow the brand slowly but steadily. Its easier and faster for me to expand our bike offering online than it is to go into stores. A First Look at Viathon, Walmart's new Mountain Bike All Viathon bikes come with a 2-year warranty. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Hopefully they turn over some % of these bikes into more trail advocacy. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Press J to jump to the feed. The Waltons own Moosejaw. Refunds can only be issued to your original payment method. Shoppers will have four build choices per model. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Cue the cheap-crap jokes. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. That makes sense. Thanks to its robust construction, coarse tyre tread, powerful brakes and . Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. That's a lot to love. what happened to viathon bikes Walmart wanted Bonobos because it was a favourite of high-income urban millennials. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. I want high-level quality customer service to begin with, and I can control that in the US.. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Boost? Facebook. Surprised it hasn't happened already or will it appear on tomorrow's front page! This move isn't all too surprising. Viathon carbon road and mountain bike 40% closeout, starting - 9to5Toys Some of that is a function of the homogeneity of the modern bike-enthusiast business. It is aimed squarely at millennials and digital natives. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. We don't need a review. All Viathon bikes come with a 2-year warranty. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. Time for competition to drive down the absurd prices on bikes. In the meantime, it seems Walmart isn't quite sure what they've created or who . what happened to viathon bikes - malaikamediatv.com If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. I think bikes are priced high and I think the margins are higher than in other enterprises. The finishing kit and drive train on the G1 option of the Viathon gravel bike is decent and should be seen as a good value. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Viathon Bikes - Walmart.com. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. 1. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. what happened to viathon bikes. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. What's the point? The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. It doesnt need to get younger customers. It's very hard to make it and also find decent paying work. Walmart is the largest retailer for bikes in America by a good margin. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. Are bike shopsscary, elitist, and unwelcoming? The parts kits feature quality components from premium suppliers. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. All rights reserved. Picked up a fishing pole and Razor scooter for my kid there recently. And I want to get more people on bikes. I might consider buying it for the components. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Apt analogy. Unfortunately, your shopping bag is empty. The Viathon Lineup. 99% of Americans walk into a Walmart store every week. So how much cheaper are these complete builds? Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. As a straight-up road bike, wed have no issues with the Viathon G1. needham bank mutual conversion. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. Mount a water bottle to the frame and stay hydrated for harder riding. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Viathon bikes. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. 5G for Dura. The brake were the same Tektro brakes on a 2300 or Sora bike. I'm seeing an unbranded power meter, but no mention of it. Dont squint at the pix. Viathon is a start-up carbon bike brand with a difference. Viathon Is Walmart's New High-End Bike Brand - Outside Online Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. Viathon Bicycles - Home - Facebook A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. No normal business can compete with their strategy. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Now on to the final word on this carbon fiber crushed rock roller. GearJunkie Copyright 2013 2023. Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. refresh results with search filters open search menu. Manufacturing costs vary inversely with manufacturing rate. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for In 2017, Bonobos was sold to, you guessed it, Walmart. Good question, Dan, and one we'll come back to in just a minute. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. First they took our jerbs, and they're taking our guns! I did hear you and Andy mention 2300 on podcast 65. And the company currently sells more bicycles in the United States than any other retailer. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Crickets. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Walmart are best known for their $300-$500 bikes that. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Pleased to see this. The mountain bike is the perfect companion to discover new things off the beaten track.