Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Special Topics in Communication Studies. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Explores business-to-business and business-to-customer strategies. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. (4 Hours). Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Engages the question and practice of what it means to develop and maintain a successful online community. Covers team selling and relationship marketing. (4 Hours). The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Northeastern University is a private institution that was founded in 1898. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. | The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Expects students to produce a major paper suitable for publication. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. COMM4631. Please fill out the form below with your web request(s). (4 Hours). Seminar in Communications. | Introduces the fundamental principles of communication law and ethics. (4 Hours). Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (4 Hours). Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. COMM4602. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Boston, MA. Understanding the Platform Economy. What do you think? Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. MKTG6223. (3 Hours). Marketing Technology Management. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. (4 Hours). | Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Explores the relationships between communication, social identity, and social inclusion. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Undergraduate Masters PhD Graduate Certificate. The Business of Entertainment. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. General questions . During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Develops skill in marketing decision making, critical analysis, and communication. (4 Hours). He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. NSU is where success begins. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Communications Specialist. About the Opportunity. COMM6320. (4 Hours). Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Focuses on the consumer as the key element of marketing strategy and application. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. MKTG6234. Dating apps are more specific and numerous than ever. (4 Hours). Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Online Communities. Youth and Communication Technology. Design for Human Experience. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. (4 Hours). (4 Hours). Advertising and Brand Promotion. Reviews some of our societys main problems and a critical view of marketing and business in todays world. (4 Hours). Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Focuses on theories of and approaches to the study of intercultural communication. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. The concentration embraces an approach that is analytical, creative, and practice oriented. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Aletha Rodgers | Communications Project Coordinator. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? 617.373.3386. | Advertising Practices. Marketing Management. MKTG4993. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Consultation Skills. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. (4 Hours). Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services.